Having an easy home based business is not the same as having a home based job. If you are trying to discover how to create a new job in your home then do not read this article. This article is about how to create an easy home based business. With that in mind let me cover the steps to create an easy home based business. First, you need a viable market. Second, you need a business system. Third, you need a product or service that can be provided from your home or can be outsourced. Fourth, you’ll want to make sure you can outsource most(if not all) of your business. Fifth, you’ll want high end products in addition to an entry level product or service.Making sure you have a viable market should be your first concern. Before you spend a dime on anything else you need to do market research on what it is that you intend to sell. Market research is not done by most home based businesses. This will save you a lot of money, time, and headaches. Having a great idea doesn’t mean that it will work. If your goal is easy then you should start in a market that already exists. One of the biggest mistakes you can make is to start a new business before you know if there is anyone who will buy it. One of the great things about marketing that you will discover is that going into a highly competitive market makes it easier to sell, not harder. A good example of this is the diet industry. Think about all of the weight loss plans that are available. Jenny Craig, NutraSystem, WeightWatchers and eDiets are all weight loss programs that have millions in revenue every year. That is just programs, there are also weight loss pills, drinks, books, gyms, etc. Each of these have multiple entities that bring in revenue. The point is don’t try to reinvent the wheel find a product or service that already has a market.Having a business system will enable you to create a company that can be duplicated. It also acts as the silent boss. Having a plan and following the plan ensures that you will stay on the tasks that bring revenue into your business. It allows you the flexibility to train others to do particular parts of your business. Being flexible will enable you to start replacing the time you put into your business with systems that can be outsourced. This is what successful franchises do. When you buy a franchise, like McDonalds, you can follow the plan that they have to create a successful business every time. This is what you want to aim for when designing and implementing your business system.You should choose a product or service that can easily be done from home or can be outsourced. Drop shipping would be ideal. Drop shipping is the outsourced manufacture and delivery of product to your customers. In this case you have a product that is delivered by a third party in your name directly to your customer. Your customer pays you, then you pay the manufacturer and/or distributor. The important thing to remember is that if you want the business to be easy have an eye to the future. See your business producing your product without you in the equation. This will eventually lead to a business where your personal effort will not determine the business’s success.As your business grows you will want to make outsourcing your friend. Regardless of which business you choose you will have sales involved. Marketing, customer service, accounting, fulfillment can all be outsourced or even automated. In fact there is no aspect of your business that can’t eventually be outsourced. This should be the goal you have to achieve a business that is free of you. In this way you free yourself to take care of only the most important aspects of your business leaving you the time to pursue whatever you want.Having entry level and high end products will increase the per customer revenue. This is the key to being able to outsource. Ultimately you want to create a revenue machine with your business so that each and every month you create profit that can be spent by you. This allows you the freedom of time and space. It doesn’t get any easier than this.Building a business that implements all of these elements is fun. It is easy. So don’t create a home based job. Create a home based business by using automation and outsourcing. Learn how to focus on the activities that make a real difference to your bottom line. Develop systems instead of tasks. Make it easy to fill your shoes. Then you can move into the realm of business owner instead of being a business operator.

The big hot topic on the news as the current economy. What is a real estate investor to do in a down market? What can a real estate investor do to increase their portfolio? Can I continue being a real estate investor in this economy/market? What are we going to do to fix the current economy? Who’s going to fix the current economy? How much money do we have to give large companies in order to fix their bottom line? Who’s to blame? How was the President-elect going to save us? Which new political party is going to come in and save the day? And most importantly, who is in the steer this boat to the Promised Land?

Here’s the answer: You the Real Estate investor/small business owner!

In the last 200 years of the economic growth of the United States of America, we have never faced an economic challenge like the one we have now. Our economy the last 50 to 60 years has slowly started to phase out from being in a commie based on manufacturing goods to becoming a service driven economy. Perfect example of this is the Internet. In the last 10 years that the Internet has been available to us, more millionaires have been made by offering information-based services than by actually manufacturing a physical product.

If we go back and look at our history. The past recessions, such as the 1920s as well as the more recent tastes and feelings of recession in the 70s 80s and a brief touch in the 90s. Most of these recessions were stopped or drastically shortened by the American worker getting out and putting their nose to the grindstone.

While government work programs and social projects can operate Band-Aid fix to the current economic crisis there and not the long-term solution. That comes down to the investor.

I’m going to be focusing on the real estate investor for one simple reason, the most immediate fusion of labor ready jobs across the nation falls into the real estate and the real estate services category. Real estate investors, for decades have made money, and in some case, the vast wealth by buying low income properties and fixing them and flipping them to other buyers were holding onto them and using them as the stable of their investments portfolio.

Let’s take a look at just of few examples of the basic services that are going to be used in utilized in order to accomplish a typical small-scale real estate investment. For the sake of discussion, we are going to use a single-family residence with a fix and flip tactic.

R.E. investor finds a property that would fall within a fix and flip category with a profit margin of say 30,000 after renovations and repair. Once a project has been purchased, the investor then sets out to increase curb appeal as well as make any renovations necessary to increase the property’s value. Now let’s look at some of the people that would be hired to accomplish this task.

The exterior of the house: we could be looking at a basic gardener to a landscaper all the way up to a landscape architect. Obviously the costs of each one of these individuals would increase depending on the severity and extensiveness of the project which their contracted.

For the interior of the house: we could have a handyman, a contractor/remodeler, electric contractor, heating and cooling specialist, drywall specialist, plumber, demolition crew, and any subcontractors needed to fill in the necessary skill base in order to increase the value of this investment property.(In the event of a room addition. Let’s not forget the necessary permits and inspectors required to bring the property up to code).

Now without getting into the ins and outs of who hires whom, be a contractor using day labor or a professionally managed and staffed crew, the point being made here is the immediate stimulus to the local working economy of the community.

Banks and lending institutions

Since the subprime lending crisis became top news in the middle of 2008, real estate investors have been scrambling to find funds to continue with their real estate investing operations. At the beginning of 2009 we have yet to see the banks who received bailouts, lift lending restrictions to small real estate investors, let alone the service companies that support them. This lack of available capital, which was so plentiful for the last several years, has caused a dramatic reduction in real estate investments. Which has helped put a stranglehold on economic recovery within the select area of national concern?

So how does the small time investor get around this problem?

Answer: Find new and alternate methods of funding.

This is where you have to break from that mold that you used. Just a short time ago with them last few years you could find an investment property walk into a bank and if you had a fairly decent credit score and the numbers made sense you could walk out with the loan. This is obviously no longer the case.

In the current economic climate the real estate investor needs to be more than savvy on just finding good real estate investments, he needs to be savvy on finding good networking contacts. This has never been more important than it is now. Few years ago during the height of the real estate surge. You could walk into a local real estate investment group. Maybe sit down at one of their meetings, and basically walk away with potential good solid leads on real estate investments. That’s because at the time the focus was on the property and not on procuring the funding.

The current economic climate forces us to change our focus. While property investments abound due to short sales and foreclosures, it is the funding that is in short supply. However, the funding is available.

Real estate investment groups have been around for decades. These groups are saturated with both traditional real estate lenders, as well as private and hard money lenders.

To many the term “hard money lender” conjures up evil pictures of greedy baseball bat wielding clubs that are prepared to cause you physical bodily harm in the event you don’t pay. While I’m sure these men exists in my many years of real estate investing. I have yet to actually meet one.

The most common trade-off of using a hard money lender or private money lender versus traditional lending is interest rate. Due to the fact that the interest rate is normally several points higher than a traditional loan. It becomes that much more critical of the real estate investor to do his due diligence and homework. When considering the property for investment.

Investment groups are also of extreme value to R.E. investor due to the networking opportunities beyond just funding. The new real estate investor has the opportunity to network and a vast amount of various with people at share the same common goals as their own, as well as greatly increases their learning curve without having to pay for it out of their own pocket.

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.