Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

The big hot topic on the news as the current economy. What is a real estate investor to do in a down market? What can a real estate investor do to increase their portfolio? Can I continue being a real estate investor in this economy/market? What are we going to do to fix the current economy? Who’s going to fix the current economy? How much money do we have to give large companies in order to fix their bottom line? Who’s to blame? How was the President-elect going to save us? Which new political party is going to come in and save the day? And most importantly, who is in the steer this boat to the Promised Land?

Here’s the answer: You the Real Estate investor/small business owner!

In the last 200 years of the economic growth of the United States of America, we have never faced an economic challenge like the one we have now. Our economy the last 50 to 60 years has slowly started to phase out from being in a commie based on manufacturing goods to becoming a service driven economy. Perfect example of this is the Internet. In the last 10 years that the Internet has been available to us, more millionaires have been made by offering information-based services than by actually manufacturing a physical product.

If we go back and look at our history. The past recessions, such as the 1920s as well as the more recent tastes and feelings of recession in the 70s 80s and a brief touch in the 90s. Most of these recessions were stopped or drastically shortened by the American worker getting out and putting their nose to the grindstone.

While government work programs and social projects can operate Band-Aid fix to the current economic crisis there and not the long-term solution. That comes down to the investor.

I’m going to be focusing on the real estate investor for one simple reason, the most immediate fusion of labor ready jobs across the nation falls into the real estate and the real estate services category. Real estate investors, for decades have made money, and in some case, the vast wealth by buying low income properties and fixing them and flipping them to other buyers were holding onto them and using them as the stable of their investments portfolio.

Let’s take a look at just of few examples of the basic services that are going to be used in utilized in order to accomplish a typical small-scale real estate investment. For the sake of discussion, we are going to use a single-family residence with a fix and flip tactic.

R.E. investor finds a property that would fall within a fix and flip category with a profit margin of say 30,000 after renovations and repair. Once a project has been purchased, the investor then sets out to increase curb appeal as well as make any renovations necessary to increase the property’s value. Now let’s look at some of the people that would be hired to accomplish this task.

The exterior of the house: we could be looking at a basic gardener to a landscaper all the way up to a landscape architect. Obviously the costs of each one of these individuals would increase depending on the severity and extensiveness of the project which their contracted.

For the interior of the house: we could have a handyman, a contractor/remodeler, electric contractor, heating and cooling specialist, drywall specialist, plumber, demolition crew, and any subcontractors needed to fill in the necessary skill base in order to increase the value of this investment property.(In the event of a room addition. Let’s not forget the necessary permits and inspectors required to bring the property up to code).

Now without getting into the ins and outs of who hires whom, be a contractor using day labor or a professionally managed and staffed crew, the point being made here is the immediate stimulus to the local working economy of the community.

Banks and lending institutions

Since the subprime lending crisis became top news in the middle of 2008, real estate investors have been scrambling to find funds to continue with their real estate investing operations. At the beginning of 2009 we have yet to see the banks who received bailouts, lift lending restrictions to small real estate investors, let alone the service companies that support them. This lack of available capital, which was so plentiful for the last several years, has caused a dramatic reduction in real estate investments. Which has helped put a stranglehold on economic recovery within the select area of national concern?

So how does the small time investor get around this problem?

Answer: Find new and alternate methods of funding.

This is where you have to break from that mold that you used. Just a short time ago with them last few years you could find an investment property walk into a bank and if you had a fairly decent credit score and the numbers made sense you could walk out with the loan. This is obviously no longer the case.

In the current economic climate the real estate investor needs to be more than savvy on just finding good real estate investments, he needs to be savvy on finding good networking contacts. This has never been more important than it is now. Few years ago during the height of the real estate surge. You could walk into a local real estate investment group. Maybe sit down at one of their meetings, and basically walk away with potential good solid leads on real estate investments. That’s because at the time the focus was on the property and not on procuring the funding.

The current economic climate forces us to change our focus. While property investments abound due to short sales and foreclosures, it is the funding that is in short supply. However, the funding is available.

Real estate investment groups have been around for decades. These groups are saturated with both traditional real estate lenders, as well as private and hard money lenders.

To many the term “hard money lender” conjures up evil pictures of greedy baseball bat wielding clubs that are prepared to cause you physical bodily harm in the event you don’t pay. While I’m sure these men exists in my many years of real estate investing. I have yet to actually meet one.

The most common trade-off of using a hard money lender or private money lender versus traditional lending is interest rate. Due to the fact that the interest rate is normally several points higher than a traditional loan. It becomes that much more critical of the real estate investor to do his due diligence and homework. When considering the property for investment.

Investment groups are also of extreme value to R.E. investor due to the networking opportunities beyond just funding. The new real estate investor has the opportunity to network and a vast amount of various with people at share the same common goals as their own, as well as greatly increases their learning curve without having to pay for it out of their own pocket.